Projects
Research, consultancy and strategy work, with the outcome of each.
-
Too Little, Too Late
Late fees work best on the people who were never likely to pay late.
Read the article → -
Behavioural Science Training Academy
A two-workshop programme teaching staff to tell nudges from sludge, approved and commissioned by a UK building society.
Read the article → -
Referral Motivation and User Segmentation
A two-layer segmentation framework, adopted into the product's architecture.
In progress – case study coming soon -
Optimising WELLness
Design choices made early shape how people behave long after a building opens.
Read the article → -
Mind Over Matter
A controlled test of whether donors give more to a single story or to clear evidence of impact.
Read the article → -
School Closures and the Attendance Gap
An econometric evaluation of a difference-in-differences study on COVID-19 school closures and attendance. Marked 90, my highest at university.
Read the article → -
Hermès Strategy Report
For a heritage brand, resilience means protecting craftsmanship while adapting everything around it.
Read the article →